Another small idea for Great result

The alcohol content in a Guinness Stout has been 8% since I first started drinking Guinness Stout beer many years go; maybe more than 10 years.

Recently Guinness Stout has reduced the alcohol content from 8% to 6.8%. I think this is another small idea that can bring great result by increasing sales.

When the Guinness is of less alcohol, drinkers can drink more bottles. On the other hand, for drinkers who shy away from Guinness because they cannot hold much alcohol or bitterness (due to alcohol) may switch to Guinness for its golden smooth greatness. Guinness sales should increase by 15% to 20%.

Isn't that a small idea that can bring great result?

Another Small Idea

Potential car buyers normally requested a "test drive" before they make a purchase of their new cars.

Kenny is a very successful car salesperson. Everyweek he never fail to sell at least 2 cars. One day, I took him to lunch and asked him about his secret of success. This is what he told me. "I spot those potential car buyers from my competitors who offer them a test drive of new cars, and I followed them back to their homes or office."

People who test drive news cars are those who have need, good reasons to own new cars and money to buy them. Kenny only takes great effort to convience them to buy his brand.

Small Idea, Big Business

A company selling tooth pastes hired a team of business development consultants to see into how to increase market share of its products . They invested countless hours in the boardroom brainstorming on advertisements, marketing plans, distributions that involved millions of Ringgit....yet sales did not increase.


Jack has an idea. He suggested the manufacturer to make the tooth pastes with 1.0mm increase in diameter on the nozzles. With the new design, sales increased with a whopping 15%.

People are creature of habits. By applying the same pressure habitually on the body of the tooth paste, more tooth paste is being dispensed, resulting the increase in sales.

A small idea. big business.