Another Small Idea

Potential car buyers normally requested a "test drive" before they make a purchase of their new cars.

Kenny is a very successful car salesperson. Everyweek he never fail to sell at least 2 cars. One day, I took him to lunch and asked him about his secret of success. This is what he told me. "I spot those potential car buyers from my competitors who offer them a test drive of new cars, and I followed them back to their homes or office."

People who test drive news cars are those who have need, good reasons to own new cars and money to buy them. Kenny only takes great effort to convience them to buy his brand.