Small Idea, Big Business

A company selling tooth pastes hired a team of business development consultants to see into how to increase market share of its products . They invested countless hours in the boardroom brainstorming on advertisements, marketing plans, distributions that involved millions of Ringgit....yet sales did not increase.


Jack has an idea. He suggested the manufacturer to make the tooth pastes with 1.0mm increase in diameter on the nozzles. With the new design, sales increased with a whopping 15%.

People are creature of habits. By applying the same pressure habitually on the body of the tooth paste, more tooth paste is being dispensed, resulting the increase in sales.

A small idea. big business.